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Chapter 2 Strategically Understanding a Company - The Product Book

The Product Podcast

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Adding Features to Support Large Business Use Cases

Gusto doesn't handle all the use cases for a large business, but a more complex product like a d p does. By focusing on specific use cases for specific personas, you can insure that your product addresses the needs of those personas effectively. B to b technology has shifted to focus more on the end customer, rather than just the decision maker. The tools and techniques you'll learn in this book will apply to both styles of companies.

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