The Failure of a Company's Mission Statement

If your company functions well and customers want the products you're making, you'll make money. Revenue should not be a company's reason for existing. Misfit achieved success with its shine wearable activity tracker, but it didn't have a clear mission. As a product manager, keeping the company's corps value proposition in mind will help you understand the company's vision. Understanding the vision will let you understand theCompany's goals which lets you understand its product road map.