
Chapter 2 Strategically Understanding a Company - The Product Book
The Product Podcast
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Building Pay Roll Software for Small Businesses - Who Are Your Personas?
Business travellers are there to work, not feel like a local. They care more about service than connecting with the host. You'll also want to insure your personas a line with what your product does. Not everyone buys or starts using something new at the same time. A henrietta high school student persona doesn't care about the reviews feature on business pages,. But a business that created a facebook page certainly does.
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