The Science of Scaling

Don’t Lead With The Product, Lead To The Product w/ Doug Adamic (CRO, Brex)

5 snips
Jul 26, 2023
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Episode notes
1
Introduction
00:00 • 2min
2
How to Be a High-Performing Strategic Account Exec
01:37 • 2min
3
The Importance of a Value Proposition
03:33 • 3min
4
The Journey of an Account Executive
06:35 • 2min
5
The Importance of Business Acumen in Transactional Sellers
08:16 • 2min
6
The Culture of Customer Success at BRACS
09:49 • 1min
7
The Disadvantages of Specialization
11:19 • 2min
8
How to Sell to a 27 Year Old Account Executive
13:35 • 3min
9
How to Navigate the Discovery and Qualification of an Account
16:23 • 3min
10
The Secret Sauce of Sales
19:45 • 2min
11
How to Be a Successful AE at an Organization
21:19 • 2min
12
How to Reframe a Buyer's Perception of Their Opportunity, Challenge, and Priorities
23:41 • 4min
13
How to Reframe a Website for Success
27:22 • 3min
14
How to Build Confidence in a Compliance Officer
29:59 • 2min
15
How to Lead the Buyer to Your Product
31:33 • 2min