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The Science of Scaling
Don’t Lead With The Product, Lead To The Product w/ Doug Adamic (CRO, Brex)
Jul 26, 2023
35:12
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Quick takeaways
- Develop strategic sales skills for complex deals and buyers.
- Transition from transactional to consultative sales approach for larger clients.
Deep dives
Doug Daimick's Challenge at Brex
At Brex, Doug Daimick faces the challenge of transforming a transactional sales approach into one focused on complex deals and buyers. The company initially attracted startups with credit card solutions but failed to anticipate their growth needs. Daimick highlights the importance of adapting offerings as customers grow, stressing the need for a strategic, tailored sales approach for larger clients.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode