Don’t Lead With The Product, Lead To The Product w/ Doug Adamic (CRO, Brex)
The Science of Scaling
How to Reframe a Buyer's Perception of Their Opportunity, Challenge, and Priorities
Good salespeople are able to reframe the buyer's perception of their opportunity. They really do respect that, especially in this day and age. Most of the time, organizations are introducing a new way of being able to look at a business problem. Very rarely will the person or group of people you're talking to view the problem like you.
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