Don’t Lead With The Product, Lead To The Product w/ Doug Adamic (CRO, Brex)
The Science of Scaling
The Importance of a Value Proposition
The business that they were in before was what I characterized more as a transactional business, where an organization is informed or a group of people are informed. There was no renewal process and they used it until they grew too big and then threw it away. So now we're trying to figure out what their business challenge is. And so therefore there needs to be a deeper explanation and discovery associated with what is happening within a company.
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