Don’t Lead With The Product, Lead To The Product w/ Doug Adamic (CRO, Brex)
The Science of Scaling
The Culture of Customer Success at BRACS
The salesperson that makes the initial sale also probably would be responsible for any additional expansion or cross-sell and upsell. That was a little bit different at BRACS because we have tens of thousands of customers that use our service. Once they're in the customer lifecycle, now they're exposed to the full value proposition. We try to earn the right to be able to solve other problems for them, which lead to other products that we have and be able to cross-sell.
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