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2min chapter
Don’t Lead With The Product, Lead To The Product w/ Doug Adamic (CRO, Brex)
The Science of Scaling
The Journey of an Account Executive
Sally Kohn: I want to focus in on the account executive piece, both in who they are and what they do. So there are AEs out there that do value a more transactional base sale where they do like that fast paced multiple deals a week a day, a month kind of thing. Some didn't want to take the journey just because they wasn't grooving for them. Those that did, it did take a little bit because selling a transaction based solution versus a more complex solution requires something that is critical, which is discovery.
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