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2min chapter
Don’t Lead With The Product, Lead To The Product w/ Doug Adamic (CRO, Brex)
The Science of Scaling
How to Build Confidence in a Compliance Officer
If the company that we're talking about truly is a complex, more upmarket enterprise software organization, then they're going to have a team of people. In AE who is selling a high ticket item upmarket in a solution based complex sale, isn't going to be able to play all the roles themselves. So you'll surround yourself with expertise and understand that an ease role is only to be can build demand for your product.
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