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3min chapter
Don’t Lead With The Product, Lead To The Product w/ Doug Adamic (CRO, Brex)
The Science of Scaling
How to Reframe a Website for Success
The reframing technique was developed by Catherine Darrowm in the first year of HubSpot. It allows people to think about their product or problem differently and get more information from other groups of people, she says. "Reframing has to do with having control and restraint not to talk about your company ... but how we can improve it"
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