2min chapter

The Science of Scaling cover image

Don’t Lead With The Product, Lead To The Product w/ Doug Adamic (CRO, Brex)

The Science of Scaling

CHAPTER

The Importance of Business Acumen in Transactional Sellers

Business acumen is usually one of the first things that is mentioned and he's going to bring to life exactly what that means. The other ones I often find is the ability to develop a champion, understand complex political dynamics within an organization. Those are three pretty common skills that you don't see super prevalent in the transactional seller that Doug's talking about. But you see as critical for this strategic seller that Doug is turning this team into.

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