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2min chapter
Don’t Lead With The Product, Lead To The Product w/ Doug Adamic (CRO, Brex)
The Science of Scaling
How to Lead the Buyer to Your Product
Mark Reverr: Don't lead with the product, lead the buyer to the product. We don't lead with our product to see whether they have a problem. Instead we're always leading to our product by doing discovery and making sure that we understand what they view their problem being. Doug has done such a nice job of showing how to teach your salespeople, your sales team to do that.
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