Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22
Introduction
00:00 • 2min
You Don't Need a New Marketing Strategy
01:42 • 3min
The Forester Two Thousand 21 Revenue Waterfall
04:27 • 2min
The Sales Raps Are Talking to People That Don't Want to Buy Right Now
06:48 • 2min
How to Scale Your Headcount Model
08:57 • 1min
How to Talk to a Salesrap When You're Buying a Medical Technology?
10:06 • 3min
The Number One Most Valuable Thing Is Customer Insight
13:28 • 2min
What Are We Trying to Achieve?
15:56 • 2min
What Is the Responsibility of Marketing Us?
18:04 • 2min
How Do We Teach Our Buyers These Ten Things?
20:07 • 2min
How to Get the Most Out of Social Networks
22:26 • 3min
The Process of Go to Market Strategy Is the Same.
25:02 • 2min
Strategy Is the Missing Component
27:11 • 3min
Social Networks and Your Marketing Strategy
29:45 • 1min
Change Management - How to Influence Change Management
31:09 • 6min
I Don't Have, I All the Contect So if I'm Off Here, I'll Be Back on Track
37:02 • 2min
How to Get Insights in Qualitative Customer Interviews
39:03 • 2min
Qualitative Insights
41:15 • 2min
Do Modern Salespeople Need to Be Above Average Marketers?
43:33 • 3min
Why Aren't We Doing This?
47:01 • 2min
The Inertia of What's Happening
48:55 • 2min
The State of Demand Jen Podcast
50:41 • 2min