How Do We Teach Our Buyers These Ten Things?

The strategy component is that i need our buyers to know these ten things before they go into a sales meeting. And once they know these 10 things, they're to be more likely to ask for a salesmean. Andat the tactical level, it's how do we do that? How di we actually get the message across? So it led us to create a podcast where i interviewed people that actually did the clinical trials. Through that, we did 37 episodes of a podcast. I was a very successful content pillar that was distributed through a micro content in facebook, adds, at that time, email and was also put on utube. If you sell sas you're disrupting an old process