226 - How Customer Insights Drive Strategy | Demand Gen Live Keynote
GTM Live
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You Don't Need a New Marketing Strategy
Most companies have all the talent that they need to execute well inside of their company already. The problem is that they have the wrong strategy, especially in marketing. In marketing, there's capaleof going to a company, series d company, 30 mar s on the team. There's plenty of capable people there to do the right things, but they don't know what the right things to do are.
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