226 - How Customer Insights Drive Strategy | Demand Gen Live Keynote
GTM Live
00:00
Do Modern Salespeople Need to Be Above Average Marketers?
Salespeople are recognizing that they need to start being better marketers because the marketers aren't doing it well. Smart people have gone from like, i'm going to bang the phones for a hundred calls, to do a podcast and make connections with my buyers. So you see smart people making those adjustments already. I think there's a lot of merit in adjusting your sales activity strategy once you've fixed marketing.
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