226 - How Customer Insights Drive Strategy | Demand Gen Live Keynote
GTM Live
00:00
The Number One Most Valuable Thing Is Customer Insight
Marketing is an undervalued skill of a salesr up to day. You need customer insights all the time, right? Right now, why companies go to market strategies are not a line with how buyers want to buy. It's because their insights come from technology vendors and analyst firms. If you shifted that and you started to get insight from your customers, is the way that you actually drive strategy. Any one could do it. I talk about the opening up like a flow of customer insights within your first 90 days as a marketer or marketing leader.
Transcript
Play full episode
