226 - How Customer Insights Drive Strategy | Demand Gen Live Keynote
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How to Talk to a Salesrap When You're Buying a Medical Technology?
More than 50 per people responded that they used facebook, youtube, twitter and linked inore to discover and research medical technology. Buyers only want to talk to a salesrep when they're interested in buying from you. So we're going to go out and at a the strategy is going to be, instead of having our sales team that are not clinitions, that our buyers do not trust as much as other sources. We're going to use thought leaders, subject matter experts and other guests and people and evangelist customers who might be the a nice way to round it out.
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