226 - How Customer Insights Drive Strategy | Demand Gen Live Keynote
GTM Live
00:00
The Process of Go to Market Strategy Is the Same.
When buyers come to you and say, hey, i'd like to talk to your salls r of buying this stuff, it means its signals that they're way further down the process of buying. And if they’ve already done a lot of this education then sales team won't need to do more - which creates a more likelihood of actual success. The reason companies struggle with go to market is because they don't have alinement on those three, two or three or three things. It's a massively undervalued skill in b-to-b companies right now.
Transcript
Play full episode
