The Marketing Week Podcast

Marketing Week Meets the CX50: Chris Pitt, CEO, First Direct

Sep 20, 2021
Ask episode
Chapters
Transcript
Episode notes
1
Introduction
00:00 • 3min
2
What Does It Mean for First Directors?
02:51 • 2min
3
The Role of the Seswee in Delivering C X
05:02 • 2min
4
The Importance of Customer Service
06:59 • 3min
5
The Customer Experience in Telephony Service
10:16 • 3min
6
The Importance of Employee Experience in Delivering Great Customer Experience
12:55 • 3min
7
The Ultimate Brand Guardian
16:04 • 3min
8
Customer Service
19:22 • 2min
9
The Key to Experience Is Bringing the Right People In
21:32 • 2min
10
The Silver Bullet in Making the Case for Investment in Customer Experience
23:07 • 2min
11
Design Decisions - What's the Key Avice in Making a Design Decision?
25:24 • 2min
12
Staying in Touch With the Customer
27:09 • 2min
13
The Future of Financial Services Is Built on Data and Creating Financial Platforms
29:23 • 3min
14
C X 50 - A Conversation About Empathy and Customer Centricity
32:13 • 2min