The Silver Bullet in Making the Case for Investment in Customer Experience

Mhay: What's the what's the silver bullet in making the case for investment in improving customer experience? Esi: The first direct has a reputation to keep. Witein of the modernity of the world impinges upon us, i think regulators and media is uy. And that mix of empathy and understanding and appreciation of customer needs, none of that is free. But there are things that you need to spend some money on.