The Ultimate Brand Guardian

Chris says he sees himself in his job as the ultima brand guardian. The danger, an i've seen this when i worke to tesco, is that if the markting department kind of ownership for that,. they make the rest of the organization feel as though the marketing ppartme got to do it. Insihde no, i'd like to think all good marks is a cind of our super power is empathy. What we need is the insight to power thet empathy, rather than the facts.