2min chapter

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Marketing Week Meets the CX50: Chris Pitt, CEO, First Direct

Marketing Week

CHAPTER

The Key to Experience Is Bringing the Right People In

The key to experience is making sure that you join the dotso. Is it a structural one, is it? Or is it just finding those advocates and making sure that they are leading efforts not? I think oftentimes am the salos come from a sense of kind of ownership and responsibility. For example, i'm working with insure at the moment to digitize one of th their processes. And we had a long debate about sort of who the qar tem should be.

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