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Marketing Week Meets the CX50: Chris Pitt, CEO, First Direct

The Marketing Week Podcast

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The Key to Experience Is Bringing the Right People In

The key to experience is making sure that you join the dotso. Is it a structural one, is it? Or is it just finding those advocates and making sure that they are leading efforts not? I think oftentimes am the salos come from a sense of kind of ownership and responsibility. For example, i'm working with insure at the moment to digitize one of th their processes. And we had a long debate about sort of who the qar tem should be.

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