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Marketing Week Meets the CX50: Chris Pitt, CEO, First Direct

The Marketing Week Podcast

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The Importance of Customer Service

The key word that i would use relative f d is empathy. You need kind of non tangible thread through your organization where people instantaneously know that that is vitally important. I was listening to a lady handling calls two or three weeks ago, shed she wrote to e in retailer, and she was desperate to get into efte. She lives around here in her main sight, ind leads, because of that knowledge and understanding of efts.

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