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Marketing Week Meets the CX50: Chris Pitt, CEO, First Direct

The Marketing Week Podcast

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The Role of the Seswee in Delivering C X

Raymond: What is the role of the seswee in delivering c x, you know it'? It's a really interesting question, and i think it's a really apt question. One of the biggest value adds that leadership can provide is really twofold, i would say. Raymond: Establishing a culture that has the customer at its core,. something that has to live and breathe within an organization - but importantly must be lived and breathed at sea sweet level.

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