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Marketing Week Meets the CX50: Chris Pitt, CEO, First Direct

The Marketing Week Podcast

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Staying in Touch With the Customer

Marketers need to stay touch tight to the customer with your insight at a fundamental level. A lot of an banking has replicated the things you could do before digital existed. But now were started to create digital experiences that existed before ye had branches and before you had calente. What happens out of that mix? So thet will be mytold.

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