Design Decisions - What's the Key Avice in Making a Design Decision?

As marketing evolved as a discipline, marketers became better at putting together investment case with actual ri and business case behind it. Design decisions should be based on what's going to deliver most value right to the relevant stakeholders, to the business and to customers. So i think we as kind of x professionals, need to really hold ourselves to account in this way. And quite frankly, we'll make our designed decisions better overtime.