3min chapter

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Marketing Week Meets the CX50: Chris Pitt, CEO, First Direct

Marketing Week

CHAPTER

The Future of Financial Services Is Built on Data and Creating Financial Platforms

The future of financial services is really built on data and also creating these financial platforms. Customers are going to be asked to put up a lot more trust than they already do in certain financial institutions. With trust comes a lot of responsibility, right? And i think my advice would be really think through how you are actually actively gaining consent from customers.

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