
 The UpFlip Podcast 12. Google Ads Secrets For Small Business (How to Make Them Work)
 38 snips 
 Jan 24, 2022  Chapters 
 Transcript 
 Episode notes 
 1  2  3  4  5  6  7  8  9  10  11  12  13  14  15  16  17  18 
 Introduction 
 00:00 • 2min 
 The Advantages of Google Ads for Small Businesses 
 02:10 • 2min 
 How to Set Up a Google Ad Campaign 
 04:06 • 2min 
 How to Set Up Ad Extensions for Your Business 
 06:35 • 2min 
 How to Bid for Your Ads on Google 
 08:29 • 5min 
 How to Bid for Ads 
 13:01 • 2min 
 How to Lower Your Cost Per Lead 
 14:43 • 2min 
 How to Set Up an Effective Ad Strategy 
 16:14 • 3min 
 How to Set Up Ads on a Limited Budget 
 19:25 • 2min 
 How to Improve Ad Copy on Google Ads 
 21:02 • 4min 
 How to Use Negative Keywords in Your Ad Copy 
 24:39 • 2min 
 The Importance of a Google Quality Score 
 26:36 • 3min 
 How to Improve Your Click Through Rates 
 29:14 • 3min 
 How to Use UTM Codes to Optimize Your Campaigns 
 32:27 • 3min 
 How to Optimize a Campaign in Google Ads 
 35:05 • 2min 
 How to Optimize Your Google Ad Campaigns for Long-Term Success 
 37:15 • 2min 
 Google's Recommendations Are Helpful 
 38:58 • 2min 
 How to Maximize the Effectiveness of a Google Ads Campaign 
 41:09 • 4min 
