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12. Google Ads Secrets For Small Business (How to Make Them Work)

The UpFlip Podcast

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Introduction

Christina Katura joined Google in 2002 and helped them launch ad optimization features still used today. In 2009 she started a consulting company helping clients like Hilton, JustFab, 1-800 contacts create better performing ads. Christina will share actionable insights to set up and manage campaigns that drive revenue. Get ready to learn effective strategies, hacks, and how to maximize the results of your Google ad campaigns from someone who created the system.

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