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12. Google Ads Secrets For Small Business (How to Make Them Work)

The UpFlip Podcast

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How to Lower Your Cost Per Lead

Cost per lead is essentially going to be how much you're paying to acquire a customer. Once you have set up conversion tracking in your Google ads account, which you should do before actually starting any campaigns, Google will automatically calculate it for you. For everyone's reference, the average for Google, how much you can pay for each lead is about $41.

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