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12. Google Ads Secrets For Small Business (How to Make Them Work)

The UpFlip Podcast

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How to Improve Ad Copy on Google Ads

Christina: Ad copy is really what your customer sees about you before they click on your ad. The responsive search ad consists of up to 15 headlines and four descriptions. Google will eventually prefer the headlines and descriptions that work better over time. There's actually a little tool in Google for A.B. testing called Ad Variations.

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