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12. Google Ads Secrets For Small Business (How to Make Them Work)

The UpFlip Podcast

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How to Use UTM Codes to Optimize Your Campaigns

Most businesses are going to be using Google Ads and conversion tracking in combination with Google Analytics. UTM codes are something that sounds really complex, but actually can be relatively simple to set up. Once you have conversion data, you can try to figure out how much are you paying for each lead or what is your return on ad spend?

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