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12. Google Ads Secrets For Small Business (How to Make Them Work)

The UpFlip Podcast

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How to Optimize Your Google Ad Campaigns for Long-Term Success

Edwards recommends checking your new account a couple of times a week. How long to wait to determine if a campaign is successful and what to do next, the general rule of them is two weeks or so. Edwards: "Google tries to make it sound like a lot of it can be automated, but they're smart campaigns and not that smart"

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