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12. Google Ads Secrets For Small Business (How to Make Them Work)

The UpFlip Podcast

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How to Optimize a Campaign in Google Ads

For most businesses, it'll be conversions and how much they're paying for that conversion. For e-commerce, it's a combination generally of sales and return on ad spend. One of the best tools in Google Ads is a Search Term Report. Another super helpful tool in Google is the auction insights report. So there you can see who else is bidding on keywords that are similar to yours.

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