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12. Google Ads Secrets For Small Business (How to Make Them Work)

The UpFlip Podcast

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How to Use Negative Keywords in Your Ad Copy

One word keywords are not great for most businesses, so two words plus per keyword. If you add keywords that are very general, we will also assign them a low quality score. Negative keywords exclude, prevent your ads from showing on certain queries. So every campaign should have negative keywords. They help you get a better click through aid, a better quality score and pay less for each lead.

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