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12. Google Ads Secrets For Small Business (How to Make Them Work)

The UpFlip Podcast

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How to Bid for Ads

If you don't have not set that up or have no conversion data just yet, I recommend allowing Google to bid for you based on your budget with a bidding option called maximize clicks. As you accumulate data and figure out which keywords are important to you, then you can move over to bidding options that are focused on conversions. Maximize conversions will be a good one for anyone looking to capture leads; maximize conversion value will be agood option for e-commerce. So those will be the recommended bidding options.

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