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Humble Beginnings
- Greg Hoffman's Nike career began unexpectedly with a design internship.
- Broke, he drove a van across the country and slept in the Nike parking lot.
Early Nike Love
- Hoffman's early Nike affinity stemmed from a pair of Air Force Ones and the "I Love LA" commercial.
- Michael Jordan's Wings poster further solidified his connection.
Nike's Risk-Taking Culture
- Nike's risk-taking culture, instilled by founders Phil Knight and Bill Bowerman, fuels its unique marketing.
- Their early emphasis on innovation and "never playing it safe" shaped their identity.