OnBD with ALF

Emotion By Design - Greg Hoffman just did it for Nike

Jul 18, 2022

57:19

Creator website

Highlights

AI Chapters

Episode notes

Is There a Common Purpose in Advertising?

02:42

Nike - A Little Bit Too Late to Make Difference

02:37

How Do You Build a Culture When You're All Virtual?

02:02

Introduction

2min

How Did You Get Your First Job at Nike?

4min

Nike - The Importance of Art and Design

2min

One In, One Foot Out, Position Right in Any Society

2min

Nike and the Pride Festival in London

2min

Nike - A Little Bit Too Late to Make Difference

3min

The Legacy of Nike Marketing and Advertising

3min

The Link Between Art and Sport

2min

How to Reclaim Ownership and Elevate It

3min

10.

The Lone Genius in the Garret

5min

11.

Do You Think Focus Groups Are the Way to Go?

5min

12.

Is There a Common Purpose in Advertising?

3min

13.

The Air Force One Sneaker

3min

14.

Direct Marketing

2min

15.

Is Direct Mail Really a Good Idea?

2min

16.

How Do You Build a Culture When You're All Virtual?

2min

17.

The Future of the Office Is Half Pub, Half Library

2min

18.

Zoom Meetings

2min

19.

Are We More Innovative and Creative as Well?

2min

20.

The Importance of Collaboration in the 21st Century

2min

21.

How to Empower Your Teams With Creative Principles

2min

22.

The Benefits of Having a More Flexible Work Environment

2min

23.

Is That Right?

3min

24.

You Have Something Within You, Where Did It Come From?

3min

Rory chats to former Nike CMO, Greg Hoffman, about his extraordinary career with one of the biggest brands in the world. They discuss why you shouldn’t ‘chase cool’ and how to make memorable marketing campaigns even when resources are limited. Greg shares insights from his recent book, ‘Emotion by Design’.

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