3min chapter

On Brand with ALF & Rory Sutherland cover image

Emotion By Design - Greg Hoffman just did it for Nike

On Brand with ALF & Rory Sutherland

CHAPTER

The Air Force One Sneaker

The shoe was designed and built for basket ball athletes, apologetically. Forty years later it's the highest selling sneaker in the u. Si volume. But its also continues to be the most influential showing culture. And i'm very much about having opposing forces in the room as you're trying to create great work.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode