OnBD with ALF cover image

Emotion By Design - Greg Hoffman just did it for Nike

OnBD with ALF

CHAPTER

The Air Force One Sneaker

The shoe was designed and built for basket ball athletes, apologetically. Forty years later it's the highest selling sneaker in the u. Si volume. But its also continues to be the most influential showing culture. And i'm very much about having opposing forces in the room as you're trying to create great work.

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