How Did You Get Your First Job at Nike?

After tiring from his role, he decided to write a book to share his experiences of creating campaigns for one of the biggest brans in the world. And so i'm delighted that he's with us now to tell us more about it. I read your book some time ago before we had this aponca at the books called emotion by design, by the way. So tell us the wonderful story where, if i remember rightly, you borrowed a car or was in a motor home. It was something fantastically crazy. Tell us that story absolutely.