Nike - A Little Bit Too Late to Make Difference

In a category which could become generic, nike still stands out in terms of the way they promote themselves and what they do. What gives it that backbone? Well, you know, one i would just say that i think the world of sport never ceases to surprise us. So so what a treat to be able to tell stories and create experiences around that. Now, as far as culturelly es, such a strong culture of risk taking and not playing it safe.