Is There a Common Purpose in Advertising?

i think there is this interesting case of what you might call beware of cheap imitations, that people have taken what nike has done using the lens of sport where it is an entirely credible spokesperson. And i'm not to saying it's not impossible, but the subject matter doesn't lend itself in quite the same way. Having that common purpose is absolutely essential when it actually belongs s in advertising. When it doesn't is a really interesting debate. I've just bought an electric car, and the primary reason i bought it is because it's a really good car. So if you're short cutting that, or not necessarily doing that at the exceptional level, but you're trying to use your