2min chapter

On Brand with ALF & Rory Sutherland cover image

Emotion By Design - Greg Hoffman just did it for Nike

On Brand with ALF & Rory Sutherland

CHAPTER

How to Empower Your Teams With Creative Principles

i find that really fascinating that there is this sort of yin and yang thing going on all the time in organizations. i am a big ever in making sure that you empower your teams with some set of overriding creative principles. And then, at the end of the day, yes, there's a lot of subjectivity in that pursuit. You know, bo a huge organization based in portland. I suppose bowing was historically in seattle, microsot seattle. One of the things we don't talk about enough, i think, is geographical discrimination,. 90 % of the american population either don't want o move to, say, new York or genuinely can't.

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