2min chapter

On Brand with ALF & Rory Sutherland cover image

Emotion By Design - Greg Hoffman just did it for Nike

On Brand with ALF & Rory Sutherland

CHAPTER

Are We More Innovative and Creative as Well?

I notice that when you get older, you can actually say simple things. And thenas illustrate a lot of these concepts in te book,. where so much of what we created over the years was a conversation in a hallway between two or three people. That's it, again, no brief, no long drawn out process, just the conversation of people asking, what if a particular idea? I think part of that is the human connection of being in the same room, right, and sharing that experience together. And so it's not that that can't happen in the virtual world. But i don't think we have the answers yet in terms of what's the opt way forward.

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