3min chapter

On Brand with ALF & Rory Sutherland cover image

Emotion By Design - Greg Hoffman just did it for Nike

On Brand with ALF & Rory Sutherland

CHAPTER

How to Reclaim Ownership and Elevate It

"What you did is really reclaim ownership and elevate it, which i think is exactly what always happens," he says. "There's so many other ways you can use your platform to make a positive impact in the world." He adds: 'You must be able to make the connection between what you sell and what the world needs'

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