Stacking Growth | The B2B Marketing Podcast S3 E03 - Insights Driven Content Strategy | Peter Walker - Head of Insights @ Carta
Mar 23, 2023
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17
Introduction
00:00 • 4min
The Data Science Team at Carter Capitalization
03:39 • 3min
How Did You Get That Key Insight?
07:03 • 2min
The Internal Selling Process for Karna
09:17 • 4min
The Value of Giving Away Data
12:53 • 5min
Is There a Way to Build Personas Within Your Business?
17:43 • 2min
The Lattice Framework for Measurement of Effort
20:12 • 3min
The Value of Your Data
23:39 • 4min
What Do You Know About Equity Compensation?
27:45 • 3min
The Battle of Non-Obvious Insights in Marketing and Sales
31:06 • 3min
What Are the Top Three Questions Your Customers Are Asking You?
34:18 • 3min
How Do You Get Started in Product Marketing?
36:48 • 4min
Do You Ever Need to Rely on the Data Science Team?
40:20 • 5min
The Battle of the BI Tools
45:04 • 5min
What's the Value of a Small Bite of Information?
50:26 • 2min
Cardo Data Desk
52:26 • 3min
Carda Data Desk - What's Next?
55:35 • 4min