Stacking Growth | The B2B Marketing Podcast cover image

S3 E03 - Insights Driven Content Strategy | Peter Walker - Head of Insights @ Carta

Stacking Growth | The B2B Marketing Podcast

00:00

The Internal Selling Process for Karna

Halo is a cap table provider that does compensation management and stuff for startups. The company has proprietary data on its clients, which it's trying to monetize by giving away free insights in the market. "I think one of the misconceptions is there's only one way to monetize something," says Halo CMO Peter Krasnoff.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app