How Did You Get That Key Insight?

Peter: How did you get that insight? Is it because your marketing team is talking to the market? Is it the set you listen to the sales team getting this question over and over? How did you have to ride that insight? And then from there, we can get into like, how did you go conceptualize this idea and then pitch it and sell it internally? Yeah. So interestingly, I think a lot of the initial listening process was happening before I joined the company in early 2021. At that time, Carter was growing super quickly. We were just again, my CMO Jane, she came to me,. I was working at a smaller startup and then for a COVID tracking