The Value of Giving Away Data

When we put insights out into the public, it rebounds to us in value in a few different ways. So first and foremost, if we are well known and cited frequently within our ideal customer profile of founders, especially early stage founders, that is worth its weight and goal to Carta. We almost never think of reports as something that I never want to monetize. Those are all awareness mechanisms. And then once we get you into the car ecosystem, that's where we can find what's going to be most valuable for you. That is driven off of the initial data.