S3 E03 - Insights Driven Content Strategy | Peter Walker - Head of Insights @ Carta
Stacking Growth | The B2B Marketing Podcast
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The Value of Your Data
Marketing in my view is really just it's about how you speak to customers, but also how are you empowering the rest of your organization. It's a hidden pattern within our organization that can really be utilized by an insights function. We often know something that other people don't and that's what makes like working with us or taking a meeting off of a cold call more effective.
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